According to a report prepared by the Opera Company Her famous web browser that bears its name that the devices running on the system iOS more profitable for advertisers.
This means that whenever the device's screen, which means more ads more realistic and clearer and thus more interaction with them and increase the rate of clicks.
And notice system iOS advertisers rate their visits to the largest and a higher proportion of revenue, where the rate of visits was 46.5% and 61.4% to increase returns.
And more detail was the share of phone iPhone almost 30% of visits resulting from advertisements and more than 43% of the returns on those ads, while the share of iPad about 30% of visits as well, but its share of the returns have been low to the limits of 14.2%.
The report also pointed out that the iOS device users spend more time interacting with the ads, since 66% of the users when they click on a video clip they watch it until the end, and that the average time watch the video is 52 seconds.
The report pointed out that he must be on the operating system that allows certain characteristics of the encourages interaction between the user and advertising such as the ability to make a connection by clicking on advertising and expanding ads and advantages of this video and Maigdmh both systems iOS and Android
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